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TALKING TOM™ READY TO PLAY, AS BRAND NEW LINE OF TALKING FRIENDS™ TALK BACK PLUSH HIT RETAILERS

Based on the high ranking app, Talking Tom And Talking Ben™ Toys debut late Summer from Dragon-i Toys and Outfit7

HONG KONG – The wisecracking alley cat known for his distinct charm and charisma is set to show off a new strut when the first Talking Tom and Talking Ben Talk Back plush arrive in stores across the country later this summer from Dragon-i Toys. Based on Outfit7’s juggernaut Talking Friends apps that reach more 115 million monthly active users worldwide, the legendary duo are bound to extend their mischievous adventures and play. Already a hit overseas, Dragon-I Toys’ Talking Tom and Talking Ben Talk Back plush garnered the best girls licensed toy at the Australian Toy awards earlier this year.

Standing 12-inches high with his wide green eyes, Talking Tom Talk Back invites kids of all ages to rub his tummy, stroke his forehead and hold his foot to hear the familiar laugh-out-loud sounds from the popular app – from the loveable purr, crazy cat yelps, cuckoo bell, silly slaps and more. Simply press on the left paw – talk to Tom – and he’ll repeat back in his irreverent and endearing style. Available at major retailers, the animated Talking Tom and Talking Ben Talk Back plush with sounds are available for a suggested retail price of $29.
Eight-inch, 10” and 12” sizes of Talking Tom and Talking Ben soft toys with app-only sounds are also available. The non-talk back versions are available for a recommended price of $7.99, $9.99, $12.99 respectively. Key chains are also available for $4.99.
Less than two years after launching the first Talking Friends app, the Talking Friends characters reach more than 115 million monthly active users worldwide. Through the various apps Out fit 7 Ltd., averages 35 million downloads per month, and the Talking Friends brand has more than 750,000 user-generated videos uploaded to YouTube, with more than 355 million total views.
About Dragon-I Toys
Since 2009, Hong Kong-based Dragon-i Toys has produced and distributed a variety of entertaining toy and novelty products worldwide. The wide selection of toys include the brand names AJ’s Air Jammer, Blobimals, Chatimals, Mighty Megasaurs, Arcade Classic consoles, SCARYZ Infra-red Remote Control Series, Command Force, Duck Shoot Family Arcade Shooting Game, among others. Dragon-i Toys garnered the 2012 best girls licensed toy for the Talking Tom and Talking Ben Talk Back plush at the Australian Toy Awards.
About Outfit7
With over 115 million monthly active users since its first app launch in July 2010, Outfit7 is one of the world’s fastest growing mobile entertainment networks. Its Talking Friends collection has become an entertainment phenomenon with the characters featured on ABC’s Modern Family as well as NBC’s Today Show. There are 14 characters in the Talking Friends collection including Talking Tom Cat, Talking Ben and Talking Gina the Giraffe. Each of the Talking Friends apps features a unique and fully animated 3D character that comes to life when poked, tickled, and played with on mobile touch-screen devices for the iOS and Android platforms. The interactive characters can engage in friendly two-way conversations about their inner emotions with users or repeat things users say to them and customized videos of interactions with the characters can be shared via Facebook, YouTube or email. Outfit7 is headquartered in Limassol, Cyprus with subsidiaries in Palo Alto, USA; London, England; Ljubljana, Slovenia; and Seoul, South Korea.
Media Contact:
Sarah Gumina
sgumina@sarahguminapr.com
310-714-0350