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DRAGON-I TOYS CELEBRATES 5TH ANNIVERSARY WITH NEW AND REINVIGORATED BRANDS, AND EXTENSION OF WILDLY POPULAR LICENSED TOYS

Toy-Fi Teddy Premieres, Offering New Twist on Tech Toys;

Best Selling Chatimals Get Cheeky; Talking Tom & Friends Talk Back

HONG KONG – Dragon-I Toys kicks off Toy Fair season 2014 – and its fifth year in business – ready to add its mark in the tech toy arena with Toy-Fi Teddy, introduce new lines to its popular Chatimals brand, and extend its portfolio of licensed toy merchandise including Talking Tom & Friends, among others.

The company will showcase at The Toy Fair, London January 21-23 (Gallery 152), Nuremberg International January 29-Feb 3 (Booth 5-D-25) and American International Toy Fair, New York, February 16-19 (Booth 5417).

Dragon-I’s first line using their Toy-Fi technology, the aptly named Toy-Fi Teddy, enables the cuddly plush bear to communicate with mobile devices anywhere in the world.  The marquee feature is the ability for friends and family to send messages from their mobile device, to their child’s Toy-Fi Teddy.  In return, kids can leave a message to their loved one from the plush itself.

“The Toy-Fi line promises to wow,” said Dave Cave, President, Dragon-I Toys.  “We’ve spent years in research and development to bring consumers a plush evoking traditional play, interlaced with a easy-to-use technology component both parents and children will adore.”

Developed in partnership with Spiral, the 12”-teddy bear plush utilizes a three-pronged communication and content delivery system incorporating cloud, Bluetooth and mobile technology.  Spiral’s Bluetooth-based technology inside the toy connects to the cloud, and iOS and Android devices. The Toy-Fi app allows anyone with the app to connect to their toy; and allows parents control of messages to-and-from the toy.  Additionally, Toy-Fi Teddy brings added play such as Voice Fun, Hide and Seek or Memorization, and more.  Slated for retail by mid-2014, the suggested retail price is $29.99.  Ages 3+.

Dragon-I’s own toy chest brands include successful properties Gunslinger, Mighty Megasaur, Blobimals and Chatimals, which has already sold over three million units globally.  In 2014, Dragon-I reinvigorates its Chatimals line with Cheeky Chatimals.  The famous hamster returns with all new movements – shake up and down or side by side – and watch his zesty rocking moves. Cheeky Chatimals groovy moves combined with its familiar repeat-back what one says in a high pitch voice function, create belly-laughing fun for kids of all ages.   The initial new line of Cheeky Chatimals include a hamster, monkey and a penguin, are available for a suggested retail price of $19.99 (USD).  For ages 3+.

The company also has proven success in its licensed brands from Talking Tom and Friends, Disney’s Jungle Book, Hello Kitty and Mr. Men, to name a few. As a key toy licensee for the entertainment phenomenon Talking Tom and Friends franchise, Dragon-I will be showcasing an updated Talking Tom and Friends Talk Back Animation Plush Toy at the Q1 Toy Fairs. The plush toys are based on unique fully animated 3D animal characters who love to be petted and played with through an array of in-app user functions.  For 2014, Dragon-I presents Talking Tom and Friends Talk Back Animation in new packaging, and a refined Talking Tom that mimics the original app version even more closely.  Furthermore, the voice quality and sound of Talking Ginger and Talking Angela has been improved. Available for a suggested retail price of $24.99 and suitable for ages 3+.

Dragon-I will support Talking Tom & Friends, Cheeky Chatimals, Toy-Fi Teddy, among others, with a television and marketing campaign.   Buyers, retailers and industry executives interested in appointments should contact Dave Cave or Alex Saussol at dave@dragon-itoys.com, alex@dragon-itoys.com.

 

For press inquiries and appointments, please contact:

Sarah Gumina for Dragon-I at sarah@sarahguminapr.com / 310-714-0350.

Cassie Chandler for Outfit7 at cassie.chandler@outfit7.com / +44 (0)20 7432 4564